Thursday, January 24, 2013

Google Shopping And Product Listing Ads Vs. Amazon - Business ...

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Google's Larry Page

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Google's new "product listing ads" -- seen by most as Google Shopping -- appear to be a hit according to numbers generated in Q4 2012.

The ads may explain in part why Google pulled off yet another blockbuster Q4 increase in ad sales; the search giant added $1.3 billion in ad revenues alone in the quarter.

Last September, Google began making retailers pay to list products for sale in its shopping section. Previously those listings had been free. The move bumped a bunch of spammy, misleading ads from the section and replaced them with products that top retailers wielding big budgets want to promote.

It also hurt Amazon -- the new ads appear above organic, non-sponsored search results. Amazon has not participated in product listing ads and thus its results only show up in organic search. In other words, Google Shopping has bumped Amazon's results down the page.

That seems like a technicality, but in the pixel-by-pixel war for search results, it's a huge challenge to Amazon.

Google CEO Larry Page didn't give any specific details of the results of that shift on his recent earnings call, other than to say "we?ve seen tremendous uptake from merchants and from users." But observers believe the move was a huge success. Up to 28 percent of certain search clicks were on product listing ads in Q4, according to research firm RKG.

The highlights, first from MediaPost:

Retail marketers spent 16% more on paid-search campaigns in in 2012, compared with the prior year. Google took about 86.5% market share in Q4 2012, up from 85.9% in the prior quarter. Sid Shah, director of business analytics at Adobe, attributes the growth to strong mobile traffic and the transition of Google Shopping from a free to a paid model supported by product listing ads.

And now RKG:

Product listing ads drove 28% of Google?s non-brand paid search clicks in Q4 according to a new report from RKG.

Here's what Google's management said about product listing ads on their call. Clearly, they're very happy with it:

Nikesh Arora - Senior Vice President, Chief Business Officer: I don't know if you've had a chance to look at it, but there are some interesting things like 360 degree toy imagery and integrating retailers' promotions and discounts into our shopping product.

Ben Schachter - Macquarie: ... Google Shopping, the PLAs and the interface changes, I think significantly improve the user experience, but the consumer still needs to leave the site to transact. Do you anticipate a mechanism whereas users can actually transact on Google Shopping without having to leave? You know, as you said sort of no extra work needed? Thanks.

Larry Page - Chief Executive Officer, Director: Google Shopping, I guess you are asking about Product Listing Ads I think that we are also in the early stages of that. We just rolled out Google Shopping. We?ve seen tremendous uptake from merchants and from users and I expect that quality of the site, the ease of buying things will improve over time and I am really excited about that. I am not going to comment on details about that, but we?re always focused on making our user experience better. So, can we have our next question please?

Source: http://www.businessinsider.com/google-shopping-and-product-listing-ads-vs-amazon-2013-1

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Avison Young Wins Global Transaction Management Assignment with

January 23, 2013

By Gail Kalinoski, Contributing Editor

Avison Young, a Canadian real estate services firm that has been expanding rapidly in the United States, has won contracts with two New Jersey-based multinational companies ? Sun Chemical Corp. and C.R. Bard Inc. ? to manage their global transactions.

Sun Chemical, which has its headquarters in Parsippany, N.J., is the world?s largest producer of printing inks and pigments. It has more than 8,000 employees and occupies approximately 4 million square feet of space in more than 250 locations in 56 countries. The firm is also a leading provider of materials to packaging, publication, coatings, plastics, cosmetics and other industrial markets.

C.R. Bard Inc. is based in Murray Hill, N.J., and is a leading multinational developer, manufacturer, and marketer of medical devices and technologies. C.R. Bard has numerous locations in the U.S. including in Georgia, Massachusetts, South Carolina, Illinois, Arizona, Utah, Montana, Pennsylvania and California. The firm also has a large presence in Europe, Asia, South America and Africa.

Jeffrey L. Heller, principal and managing director of Avison Young?s New Jersey office, and Timothy J. Cadigan, a vice president in the New Jersey office, will lead the Avison Young team on the worldwide assignments. For Sun Chemical, responsibilities will include managing real estate acquisitions and dispositions on behalf of the firm and marketing and leasing availabilities within the chemical company?s worldwide portfolio of office, high-tech and industrial real estate assets.? Heller told Commercial Property Executive he will have a similar role on the C.R. Bard account.

Warren W. Faure, EH&S counsel for Sun Chemical, noted that he had worked with Heller for many years on numerous transactions. Before joining Avison Young in September, Heller had been Executive Vice President for CBRE in New Jersey. The 26-year CRE veteran also worked for many years at Cushman & Wakefield in New Jersey.

?We look forward to leveraging the firm?s robust resources and intellectual capital to unlock value throughout our real estate holdings,? Faure said of Avison Young.

Heller told Commercial Property Executive he had previously represented Sun Chemical for about 10 years and C.R. Bard for about five years. While he had had a long?-term business relationship with both companies, Heller said it wasn?t a given that they would engage Avison Young as their exclusive global transaction management provider.

?What comes into play is the company that you work for and the service platform and service delivery model,? he said. ?They felt very confident and comfortable that I was going to be able to provide the same quality of service or better. They chose to move the account over to Avison Young.?

elHeller describes the extensive services offered, including project management, construction management, valuation, investment sales and financial services, as enterprise solutions.

?We look at the overall portfolio. We look at opportunities to optimize the portfolio and create value and not just wait for a lease expiration,? he said. ?We mine the data that is given to us. We give certain recommendations and advice.?

Heller said Avison Young uses best-in-class services no matter where they are in the world.

?The beautiful thing about our model is that we can hire the absolute best providers in that market,? he said. ?We are not just limited to our own employees. That ensures the best solution each time we deploy in the markets.?

Founded in 1978, Avison Young is Canada?s largest independently owned commercial real estate services company. The Toronto-based firm began moving into the U.S. in 2009 and has been aggressively adding offices and acquiring local CRE companies to boost its presence in major cities and regions around the country. Last week, Avison Young acquired the assets of Mason Partners, a Houston-based CRE brokerage company, further expanding its reach in Texas, where it already has offices in Houston and Dallas. Avison Young now has more than 1,100 real estate professionals in 43 offices across Canada and the U.S.

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Source: http://www.cpexecutive.com/regions/mid-atlantic/avison-young-wins-global-transaction-management-assignment-with-sun-chemical-corp/

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Online Gambling Bill Re-Introduced in Mississippi

Mississippi State Representative Bobby Moak (D ? Bogue Chitto) re-introduced an online gaming bill to the state legislature last week, taking another shot at making intrastate online gambling legal in Mississippi after having a similar effort shot down last year.

House Bill 254 aims to establish a regulatory framework for online gambling, including online poker, and has a stated goal, amongst others, of creating the Mississippi Lawful Internet Gaming Act of 2013. It was referred to the House Ways and Means Committee, of which Rep. Moak is a member.

It is essentially identical to HB 1373, the bill Moak introduced last year. That bill was introduced to the Ways and Means Committee on February 20, 2012 and died in that same committee at the beginning of March. Moak?s reasons for legalizing and regulating intrastate online gambling are summarized in Section 1 of the bill, taken word-for-word from last year?s bill:

An effective state regulatory and licensing system for online gaming would inhibit underage wagering and otherwise protect vulnerable individuals, ensure that the games offered through the Internet are fair and safe, stop sending much-needed jobs and tax and fee revenue overseas to illegal operators, provide a significant source of taxable revenue, create jobs and economic development, address the concerns of law enforcement, and ensure that only those persons of good character and fitness, who meet strict criteria set forth in law and regulations, are suitable to facilitate and conduct online gaming activities.

Section 15 of HB 254 outlines the fees involved in licensing. Operators must first fork over a $100,000 non-refundable deposit in order to simply apply for an internet wagering permit. This deposit would then be applied to the license issuance fee should the operator be approved. That initial issuance fee will be no less than $200,000, while renewal fees will be no less than $100,000 and will ultimately be based upon ?the cost of maintaining enforcement, control, and regulation of Internet wagering.? In addition, operators will be required to pay $100,000 to the State General Fund each year and another $100,000 to the Mississippi Gaming Commission Fund which will be used by the commission in ?combating criminal activity performed through the use of the Internet.? Licenses will last five years.

On top of all that, operators will be required to pay a monthly fee (or tax of sorts) of 5 percent of gross wagering revenues. 25 percent of that fee will go to the State General Fund and 75 percent will be marked for the Mississippi Gaming Commission Fund.

Sports betting is not permitted under this bill.

As one might expect, people must be at least 21-years old to play at licensed sites and must be located in the state of Mississippi. All players will be required to establish proof of age and residency by providing at least two forms of identification. Before being granted a license, operators will also be required to show the state that they have proper systems in place to block underage and out-of-state players, ensure proper account security, and the like. Fortunately, operators will not be punished for underage players creating accounts provided the operator took reasonable steps to verify the player?s identity and prevent them from playing.

Want the latest poker news in your twitter feed? Follow PokerNewsDaily on Twitter.

Source: http://www.pokernewsdaily.com/online-gambling-bill-re-introduced-in-mississippi-23159/

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MSGs Do Not Do Personal Security - Business Insider

The Benghazi attacks last year touched off a firestorm of debate around diplomatic security.

While some suggested that?Marine Embassy Security Guards (MSGs) could have prevented the attack, the reality is that MSGs have a different mission. As Hillary Clinton told the Senate hearing: Embassy Marines are primarily responsible for the protection and disposal of classified documents in the event of an attack.

Secondary to that, provide the security of and possible egress for American citizens.

Check out the clip below:

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From the official State.gov website: The primary mission of MSGs is to provide internal security services at U.S. diplomatic and consular facilities abroad, to prevent the compromise of classified U.S. Government information and equipment under a range of circumstances, up to and including hostile assaults. Their secondary mission is to provide protection for U.S. citizens and property located within those official U.S. facilities during situations that require urgent action.

Source: http://www.businessinsider.com/msgs-do-not-do-personal-security-2013-1

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Wednesday, January 23, 2013

Best Online Website Promotion ? Dedicated Servers

Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites. Appended to the end of your article is a resource box containing a brief promotional message linking to your web site. Webmasters who wish to reprint your article on their sites are required to include your resource box along with any live links to your site. The benefit that you get from your article is two-fold. First, your article will be read by visitors to the e-zine site. If they find it helpful and interesting, they will likely visit your web site to see what else you had to offer. Second, webmasters who find your article useful to their visitors may re-publish it on their sites, giving your article additional exposure. Every time your article is re-published on a web site, you gain an additional one-way link to your site through the live link in your resource box. This adds to your link popularity and ultimately increases your search engine rankings.  As you can see, the true potential of your article lies in its ability to propagate virally in cyberspace. For your article to propagate virally, it should appeal to both readers and webmasters alike. Keep in mind that your goal is hold your readers attention long enough for them to get to the  resource box.  If your article is boring and uninformative, few people will read it beyond the first or second paragraph. Below are some pointers to consider when writing an article: 1. Give your article a catchy title. Your title is the first and often the only thing that visitors see when they skim through a list of articles on an e-zine page. Put some thought into coming up with a title that grabs the reader?s attention right away. Words like Secrets,Free, and Successful tend to attract more attention than others. 2. Your article should not read like an ad. Most people read articles to find information they can use, not to see a pitch about your products or services.  If they see your article as nothing more than a shameless act of self promotion, they?ll get turned off and hit the Back button right away.  Put yourself in the reader?s shoes. What benefits do you want to get out of reading an article?  Cater to your reader?s  interests rather than your own. 3. Offer lots of free, useful information. Following on the last tip, keep in mind that your readers are looking for specific how-to instructions to help them achieve a certain goal.  Offer lots of tangible information that is immediately useful to them. Do not lead them through hoops just to get to an order 4) Avoid gimmicks. While it may be true that a sucker is born every minute, most internet users are sophisticated enough to tell what?s legitimate and what?s not. Write with the intention of offering something substantial to the reader. Be honest and forthright. Your article should not cause the reader to think, What is this guy trying to sell me? 5) Be succinct. Get to the point quickly, preferably in the first or second paragraph. Avoid lengthy paragraphs. Use lots of white space to separate your paragraphs to make them easier to read. 6) Your article should not be too short. Certainly, it?s possible to write a good article packed with useful information using just a couple hundred words. If your article is too short, however, some webmasters may feel hesitant to reprint it on their sites. They may, instead, borrow your ideas and write their own articles, gaining authorship without having to give you credit for your ideas. How long should your article be?  I suggest at least 500 words, preferably longer.  Longer articles give webmasters the impression that you have put some time and effort into your work and, thus, are deserving of being reprinted on their sites. 7) Use live (clickable) links in your resource box. Many e-zines permit clickable links in  resource boxes. Yet, many authors forgo this privilege by simply spelling out their URLs. Whenever permitted, you should spell out your URL as well as make it clickable (e.g. http://www.nexcomp.com/weblaunch). The advantages of a clickable URL are, (1) readers can go to your site simply by clicking on it,  and more importantly, (2) search engines will be able to record the ezine page containing your article as a link your web site, adding to your link popularity and search engine rankings. 8) Avoid hyping in your resource box. Your resource box, while promotional in nature, should be brief and tasteful. The purpose of your resource box is not to sell your readers something, but to lead them to your website which does the actual selling. Your resource box should contain your name, your company name, a brief description of your products or services, your web site?s URL, and a clickable link to your site. 9) Put some thought and effort into your writing. E-zines have varying standards for accepting articles, and some accept and publish all submissions without any human review at all. However, this does not mean you should write an article just for sake of having it published somewhere. If your article comes off as half-baked, readers may make a similar assumption about you and your business practices.

Best Online Website Promotion

Source: http://www.30amediagroup.com/dedicated-servers/best-online-website-promotion-4073

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Northeast Ohio experiences commercial property sales spike | Zoliath

Northeast Ohio experienced improved commercial real estate sales last year.

Many property managers in Northeast Ohio likely experienced a boom in commercial real estate sales during 2012, as the figure hit its highest level in five years.

The?number?of sales rose more than 70 percent in the area last year, surpassing $700 million, according to Crain?s Cleveland Business. This was the highest level recorded since 2007, when the figure was $1.3 billion.

In 2011, the total sales figure was $405 million, the news source?said, citing a report from NAI Daus. This included all properties sold for $1 million or more. The last time the figure was so high after the economic downturn began was in 2008. That year, the figure reached $696 million.

?This is the new normal, I guess,? Alec Pacella, vice president of NAI Daus, told the news source. ?I don?t know if we will ever get back to the 2007 sales figures. It was so frothy it bordered on an unhealthy situation.?

The national commercial real estate market experienced improved sales in 2012, as well. During the third quarter of last year, the sales volume figure rose 6 percent year-over-year, according to the National Association of Realtors Q3 Commercial Real Estate Market Survey. This was also 4 percent higher than the second quarter?s figure.

Posted in Commercial Construction

Disclaimer: All data and information provided on this site is for informational purposes only. Zoliath.com makes no representations as to accuracy, completeness, correctness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, opinions or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.

Source: http://www.zoliath.com/commercial-real-estate-blog/2013/01/22/northeast-ohio-experiences-commercial-property-sales-spike/

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