Ron McDaniel ? 2013 Internet Marketing Predictions

Here at Buzzoodle.com, we have been helping many kinds of clients generate leads with better online content.? A few years ago, the blog posts and articles did not need to be long or of the highest quality to generate good search engine traffic and generate steady leads.? In 2013 we have really changed that approach.

The fact is, 2012 saw big changes to Google.? While most of our clients remained high, the writing is on the wall for 2013 that you are going to need to produce higher quality articles and generate more backlinks from social media.

The short articles can still work if you are not in a competitive niche or you are focusing solely on local search engine optimization.? But for many people it is time to start thinking of themselves as full publishers and production companies.

The good news is that this is easier today than ever.? But it is going to take a real commitment to high quality content on a regular schedule.? This is not realistic for many business owners.

One thing we notice is making a comeback is Podcasting.? It seems people are listening to these free podcasts in the car more and more, which gives you an entirely new avenue to develop relationships with people.? And since newer cars are making it easy to stream these in, the distribution channel has gone from life support to booming again.

Leverage is also becoming more important in 2013.? You need to be able to create one high quality piece and then be able to leverage that content across audio, video, emagazines, blogging and social media.? This does take some getting used to.

The best way to do this is to have a production team that can take your well thought out audio recording and convert it to video, post it in a podcast, get a transcript and post it, write it in a cleaner article format, write a summary post about the longer post and do nice images as covers and to accompany articles.? Then you promote the core article and all the different variations on one or more social media sites including video sites, micro-blogging, blogs, Facebook and Google Plus.

Not easy ? but a small group of people that know the complete strategy will be able to do incredible things with your high quality content.? And ideally you only spent 20 minutes talking into a microphone.

2013 is the year that some people are going to leap ahead of the pack by leveraging much higher quality content and emerging channels to build a strong personal and corporate brand that will be hard to compete with if you are not willing to do more.

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Source: http://www.ronmcdaniel.com/2013-internet-marketing-predictions.htm

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