Google has introduced a new tool named Google Tag Manager to consolidate the various tags which people use for their site into one code snippet and to manage everything from a single web interface. The tool will be of great use to marketers as it allows them to add or remove tags used for marketing and measurement, without the assistance of webmasters to change the website code.
The Google Tag Manager supports AdWords Conversion Tracking, DoubleClick Floodlight Counter, DoubleClick Floodlight Sales, Google Analytics, GDN Remarketing, Custom Image Tags and Custom HTML Tags.
Google Tag Manager is IT-friendly with features like user permissions, automated error checking and the debug console. It offers easy testing with the debug console and preview mode which makes it easy to check if the new tags that are to be published work properly. It empowers agencies to help manage their clients? tags, with multi-account support and user permissions. It is rule driven and so it allows users to create their own custom rules and macros for website pages. Google Tag Manager supports Google and non-Google measurement and marketing tags, enabling users to quickly adopt new marketing tools.
?Google Tag Manager took one big chunk of time out of the tagging process. What took 2 weeks now takes less than a day?sometimes just hours. We, the campaign managers, now make the call on which tags to use, and we can implement the tags ourselves,? said Laura Holmes, Product Manager, Google Tag Manager in an official blog post. ?Google Tag Manager just makes business sense. Why would we want to manually add hundreds of tags for our pages?,? she added.
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Source: http://www.dotcominfoway.com/blog/online-marketing-is-now-easier-with-google-tag-manager
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