Social Media Ad Spend To Hit $9.2 Billion - Business Insider

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Good morning, Adland. Here's what you need to know today:

• Social media ad spend is slated to double from $4.6 billion this year to $9.2 billion in 2016, a report by?BIA/Kelsey?predicts. Furthermore, native spots will increase from $1.53 billion this year to $3.85 billion in 2016.

• McDonald's?has a new president, and this changeover has "prompted concern among the chain's agencies," Ad Age reports. The fast food giant spent $1.37 billion on advertising last year, with DDB Chicago as its lead shop, but the company has been in a sales slump. Although McDonald's has been pretty loyal to its agency ties, the company's competitors like Arby's, Taco Bell, and Burger King, have made recent shifts with its shops.

• Digiday?asked clients if agency swag ? from free jeans to box-seats at Yankees games ? is actually an incentive to sign with certain shops.

Previously on Business Insider:

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Source: http://www.businessinsider.com/social-media-ad-spend-to-hit-92-billion-2012-11

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