Learn what the four tools are, that when used correctly and sequentially, will convert up to 60% of phone calls to appointments that show. John Mlinarcik, Ph.D., the founder and CEO of PCS-Global, will define each tool and discuss them, with examples, to illustrate their advantages. Phone recordings will be played to demonstrate how each tool is utilized. You will gain insight into the value of taking the focus off of selling cars over the phone and onto setting the appointment. John Mlinarcik is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn the importance of the telephone and how it relates to the Internet, dealership selection and the sales process in general.
2. Learn why you need to track inbound sales calls, as well as how to do this and what to do with the information gained by the process.
3. Experience the 90% efficiency gained by reading call summaries instead of listening to actual recordings.
4. Learn how regular coaching contacts increase effectiveness in appointment sets, shows and sales.
5. Learn and understand the benefits of using the seven stop process to setting appointments.
As the founder and CEO of PCS-Global, a change management and organizational consulting firm,?John Mlinarcik, Ph.D., is about helping people change. He has logged over 100,000 hours managing group resistance to change from both a psychological and business perspective. For three years he served as the chief strategy officer of CallSource. He served for two years as the charter vice president of Polk Professional Services and is the former COO of The Nickelsen Group. Following this position, he was the senior director of Reynolds Consulting. He has authored, lectured and consulted on the changing landscape of the retail automotive industry and has advised organizations on how to retain customers and prepare employees to embrace change through CRM initiatives, customized training, and management development.
A 13th Digital Dealer? Conference & Exposition Featured Speaker: John Mlinarcik presents: ?Go from ?No How? to ?Know How?: The best sales consultants on the showroom are often the least successful on the phone. By implementing four tools, your dealership will gain ?know how.?
We?re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings ? all carefully designed to impart cutting edge business strategies. With an audience of the industry?s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.? For more information, visit:? www.DigitalDealerConference.com.
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